Starting an online store in Pakistan: payments, delivery and cash on delivery

To start an online store in Pakistan that sells, you need four things: a fast mobile-friendly store, the payment options your customers use, reliable delivery, and pages that build trust.

Payment options Pakistani customers expect

• Cash on delivery (COD) — still very popular, especially for first orders
• Mobile wallets such as JazzCash and Easypaisa
• Debit and credit cards through a payment gateway from your bank or a provider
• Bank transfer for larger orders

Offer COD plus at least one online option. Online payments reduce returns and fake orders.

Delivery and couriers

Most stores use courier companies for nationwide delivery. Your store should:

• Calculate delivery charges by city
• Create orders and tracking numbers
• Send order updates by SMS or WhatsApp

Reduce fake and returned COD orders

1. Confirm orders by phone or WhatsApp before dispatch
2. Ask for an advance on high-value COD orders
3. Show clear return and exchange rules
4. Use real product photos and sizes

Pages that build trust

• Clear product photos and prices
• Delivery times and charges
• Return and exchange policy
• Contact number and WhatsApp
• An "About us" page with your real business details

Shopify or custom store?

Hosted platforms are quick to launch. A custom online store is better when you need special features, your own design, links to a POS or warehouse, or lower ongoing fees. Read how to start an online store that takes payments.

Frequently asked questions

### Can my online store connect to my shop's POS? Yes. Stock can be shared so online and in-store sales stay in sync. See our POS system.

### Do I need a company to accept card payments? Requirements depend on the bank or gateway. Ask your bank which documents they need.

Ready to sell online? See our e-commerce service or request a free quote.