What makes a good business website? A simple checklist

A good business website does three jobs: it loads fast, it tells visitors clearly what you do, and it makes it easy to contact you. Use this business website checklist before you launch or redesign.

Speed and mobile

• Pages load in a few seconds on a normal phone connection
• Text is easy to read without zooming
• Buttons are big enough to tap
• Images are compressed

A clear message

Within five seconds, a visitor should know:

1. What you offer
2. Who it is for
3. Where you work
4. What to do next

Put this at the top of your homepage in plain words.

Easy ways to contact you

• A clear button such as "Request a quote" or "Book now"
• Your phone number and a WhatsApp link
• A short contact form
• Your city and service areas

Trust signals

People buy from businesses they trust. Show real photos, real team members, your process and honest answers to common questions. Never use fake reviews.

SEO basics

• A unique title and description for every page
• One clear heading (H1) per page
• A sitemap submitted to Google Search Console
• A Google Business Profile for local searches
• Helpful articles that answer customer questions

Security and care

• HTTPS on every page
• Regular backups
• Software and plugins kept up to date
• Spam protection on forms

Frequently asked questions

### How many pages does a small business website need? Usually a homepage, a page for each main service, an about page, a contact page and a blog.

### Should I use a template or a custom design? A template is cheaper to start. A custom design fits your brand and goals and is easier to make fast and SEO-friendly.

### How often should I update my website? Review it every few months and add new articles regularly.

Want a website that ticks every box? See our website development service or get a free quote.